iH

Business Management in Language Education

The Business Management course is suitable for managers in language education who are interested in learning about the key components of marketing and finance. The material we cover on the Business Management course will enable you to become familiar with essential financial documents, and also to consider your organisation’s approach to marketing and promotion. With lots of practical ideas, this course will help both you and your school grow professionally.
4.8
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Quick Facts

Awarding Body
International House (IH) World Organisation
Local Partner
ICD — IH's official Pakistan affiliate (IH Lahore, IH Karachi, IH Islamabad), since November 2025
Study Mode
100% online, self-paced / asynchronous
Assessment
Varies by course 
Certification
IH certificate (Cambridge-endorsed for CAM and OCYLT specifically)
Duration
6 weeks

Who is it for?

Buy Now
This course is for you if:
You are a new manager, or a manager with some experience, who wishes to learn about marketing and finance;
You want a course that gives you a range of practical ideas as well as a theoretical grounding in the topic;
You want to discuss issues and solutions with other managers and with a course tutor, networking within a global community.
The course requires a minimum English language level of C1. The course can be taken by managers working in a language school context in any department e.g. DOS, Marketing Manager, Head of Reception or School Director.

Content

This is a 6-module course, delivered asynchronously entirely online via our VLE (Virtual Learning Environment) site.
Marketing Orientation – your schools marketing decisions and strategy (including who is responsible) and look at how to describe the marketing orientation of organizations.
The Marketing Mix - 7 Principles/issues related to marketing services rather than products.Marketing Plan. How to tailor a marketing plan for your organization in your context.
What Exactly are We Managing - we focus on observations as a tool for teacher development. We explore competency frameworks and how to deal with ‘difficult’ feedback.
Types of INSETT Provision – we look at in-service training models and options as part of teacher development and review ways in which in-service training can be evaluated.
Staff Views of Performance Management - here we consider the responses to a small-scale survey of academic staff and their views of performance management. We discuss their expectations and how we can adapt our approaches to meet these
Changing the Norms - here we consider the use of the timetable as a developmental tool and the role of appraisals as part of performance management

2026 Course Dates

Course
PD Cr.
Duration
Start
Standard IH Fee
Discounted
Fee
Academic Management — Business Management
30
6 weeks
Jul
£385
£365

Registration Process

Submit Application
Submit your application through ICD's online form. Shortlisted candidates receive an offer letter.
Payment & Enrolment
Pay the course fee and share the payment receipt to confirm enrolment.
Access Portal
Once enrolled, you'll receive your login details by email to begin coursework on ICD's portal.
Each of the four annual intakes (Jan, April, July, October) runs for 3 months.
Register here

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FAQs

What is special about this course?
What participants really value in this course is the online community, the opportunity to share best practice and discuss experiences they have had with peers from all over the world. Plus the expert input from their knowledgeable tutor.
Is there a reading list for the module?
The course reading is provided during the module, with additional resources provided by the tutor as required.

Enquire Now

Take the next step in your teaching journey by registering your interest with ICD. Submit your enquiry online to receive guidance on modules, preparation options, registration, and payment process.
Lahore

Teaching Qualifications & Courses

Karachi

Teaching Qualifications and Preparation Classes

Islamabad

Teaching Qualifications and Preparation Classes

Meet the Team

Our tutors bring a wide range of expertise across teaching qualifications, language training, corporate development, and academic instruction. Below is a selection of our current instructors.

Syeda Alishbah Zehra

Founder & CEO of IWZ International

Aminah Ali

English Language Educator & Teacher Trainer

Hamad Ul Qudous

Instructor

Warjil Augustine

IELTS Trainer

Syeda Alishbah Zehra

Founder & CEO of IWZ International

A CELTA Certified Trainer from the University of Cambridge, Syeda Alishbah Zehra serves as a Pre-CELTA Interview Examiner, Cambridge Speaking Examiner and Train-the-Trainer at the Institute of Career Development (ICD), Karachi. She previously dedicated five years to Beaconhouse Defence Campus as Cambridge O Level English Language and Global Perspectives Subject Specialist, contributing to academic development and student learning.

Today, as the Founder & CEO of IWZ International, Zehra has built an education enterprise dedicated to international English education and learning opportunities. She is a British Council Trained IELTS Trainer. Under her leadership, IWZ received two distinctions from the British Council: Best Emerging Partner – South Region (2024) and Highest Volume Contributor (2025–26). IWZ operates as an official British Council IELTS preparation and registration centre, reflecting her commitment to accessible, internationally recognised education.

Her professional association with the British Council continues through IWZ’s partnership, alongside her recently completed contractual tenure as a Professional Qualifications Examinations Officer for Sindh and Balochistan, where she supported the secure administration and quality assurance of international examinations.

A distinguished Gold Medallist of the Pakistan Institute of Tourism & Hotel Management (PITHM), Batch of 2017, Zehra earned the highest marks among all the students in her batch, receiving recognition from the Minister of Culture & Arts, Sindh. She began her professional journey in hospitality, gaining experience at Marriott International, Karachi, before establishing herself as an entrepreneur and education leader.

In 2024, Zehra represented Pakistan as an IMI delegate at the United Nations Headquarters in New York during an official month-long visit associated with the 68th Commission on the Status of Women. Her engagement reflects her commitment to women's representation and the advancement of equality and quality in education for all.

Guided by the principles of UN Sustainable Development Goals 4 and 10: Quality Education and Reduced Inequalities, Zehra is committed to advancing equitable access to quality education for all, regardless of social or economic background. Through her entrepreneurial leadership, educational initiatives and international engagement, she champions inclusive learning opportunities that empower individuals, bridge inequalities and make education a pathway to greater opportunity.

Aminah Ali

English Language Educator & Teacher Trainer

Aminah Ali is a Cambridge CELTA-certified English language educator and teacher trainer with over ten years of experience. She holds an MPhil in American Studies and an MSc in Applied Linguistics. She currently teaches at National Defence University and Bahria University, Islamabad, specialising in EFL, ESP, academic writing and business communication. At AlBasir, she designed and delivered workplace English programmes for software professionals. At the Institute of Career Development, she trains aspiring teachers on the Advanced TEFL programme. Her expertise includes curriculum design, language assessment and communicative language teaching across academic and professional contexts.

Hamad Ul Qudous

Instructor

Hamad Ul Qudous is a Lecturer in Artificial Intelligence and Data Science at FAST-NUCES, Pakistan, where he also earned his BS and MS degrees in Computer Science and is currently pursuing his PhD. With approximately eight years of university-level teaching experience, he specializes in Artificial Intelligence, Machine Learning, Deep Learning, Computer Vision, Natural Language Processing, and Programming. His research interests include medical image analysis and multimodal AI. He has extensive experience in curriculum development, student assessment, examination design, and academic project supervision, alongside practical industry experience as an AI consultant.

Warjil Augustine

IELTS Trainer

Warjil  is an educational leader, master trainer, and language assessment specialist based in Karachi, Pakistan. Serving as School Principal at Pak British Schooling System, he brings advanced qualifications in international pedagogy and curriculum design.

His expertise spans institutional governance, Student Learning Outcomes (SLOs), and faculty development workshops. Additionally, he specializes in high-stakes test preparation for IELTS, TOEFL iBT, PTE, and the Duolingo English Test, delivering strategic masterclasses and tailored instructional frameworks.

Sadaf Iftikhar

Instructor

About Sadaf

Sadaf Iftikhar CELTA certified TESOL Professional | Cambridge Certified Tutor | Teacher Trainer | English Lecturer | Tutor & Assessor. Extensive experience in teaching English to speakers of other languages (TESOL), including instruction and administration in ESL programs in primary, secondary, higher, adult, and continuing education environments. Active in TESOL professional organizations.

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Aya Badr

Instructor

About Aya

Aya Badr is a Cambridge CELTA Main Course Tutor, freelance Teacher Trainer with the British Council, and experienced IELTS Trainer. She is an edupreneur, educational consultant, and Academic Director at Teachers College, where she leads the development and delivery of professional teacher education programmes. Aya holds a Level 7 DipTESOL from Trinity College London, alongside Cambridge qualifications in Train the Trainer and Educational Leadership and Management. With extensive experience in teacher development, academic leadership, and language education, she is passionate about empowering educators and creating meaningful, high-quality learning experiences.

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Anna Hasper

Instructor

About Anna

Anna Hasper Teacher Development Specialist ▏CELTA/DELTA Trainer & Assessor⚡ Empowering ELT teachers to enable better learning ▏SEL, IELTS & YLs ▏Course & Materials designer ▏Educational consultant ▏ELT author▏

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Hina Tehman

Instructor

About Hina

Hina Tehman CELTA certified/Teachers Trainer/Academic Coordinator at LGS

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Peter Lucantoni

Instructor

About Peter

Peter Lucantoni is the author and co-author of a range of popular course books for students, including Cambridge IGCSE English as a Second Language and Introduction to English as a Second Language. He is also co-author with Matthew Ellman of From Teacher to Trainer, all published by Cambridge University Press. Peter regularly speaks at ELT conferences and trains teachers internationally in both the public and private sectors.

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Alexandar Makarios

CELTA Instructor

About Alexandar

Experienced teacher trainer and educator with expertise in Cambridge CELTA, DELTA, and Train-the-Trainer courses. Extensive background in designing and delivering EFL lessons across diverse contexts, managing teacher training programs, and collaborating with Cambridge for course standardization. Proficient in staff mentoring, test development, and client communication, with international teaching experience in Greece, South Africa, and China.

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Danilo Garrido

Instructor

About Danilo

Danilo Garrido is a doctoral candidate in Language Studies at PUC-Rio with extensive experience in English language teaching, both face-to-face and online. He is a CELTA tutor, ELT materials editor, Cambridge speaking examiner, and a professional translator between English and Brazilian Portuguese