Business Management in Language Education

The Business Management course is suitable for managers in language education who are interested in learning about the key components of marketing and finance. The material we cover on the Business Management course will enable you to become familiar with essential financial documents, and also to consider your organisation’s approach to marketing and promotion. With lots of practical ideas, this course will help both you and your school grow professionally.

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Quick Facts

Awarding Body

International House (IH) World Organisation

Local Partner

ICD — IH's official Pakistan affiliate (IH Lahore, IH Karachi, IH Islamabad), since November 2025

Study Mode

100% online, self-paced / asynchronous

Assessment

Varies by course

Certification

IH certificate (Cambridge-endorsed for CAM and OCYLT specifically)

Duration

6 weeks

Who is it for?

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This course is for you if:

You are a new manager, or a manager with some experience, who wishes to learn about marketing and finance;

You want a course that gives you a range of practical ideas as well as a theoretical grounding in the topic;

You want to discuss issues and solutions with other managers and with a course tutor, networking within a global community.

The course requires a minimum English language level of C1. The course can be taken by managers working in a language school context in any department e.g. DOS, Marketing Manager, Head of Reception or School Director.

2026 Course Dates

Course

PD Cr.

Duration

Start

Standard IH Fee

Discounted
Fee

Academic Management — Business Management

6 weeks

Jul

£385

£365

Content

This is a 6-module course, delivered asynchronously entirely online via our VLE (Virtual Learning Environment) site.

Marketing Orientation – your schools marketing decisions and strategy (including who is responsible) and look at how to describe the marketing orientation of organizations.

The Marketing Mix - 7 Principles/issues related to marketing services rather than products.Marketing Plan. How to tailor a marketing plan for your organization in your context.

What Exactly are We Managing - we focus on observations as a tool for teacher development. We explore competency frameworks and how to deal with ‘difficult’ feedback.

Types of INSETT Provision – we look at in-service training models and options as part of teacher development and review ways in which in-service training can be evaluated.

Staff Views of Performance Management - here we consider the responses to a small-scale survey of academic staff and their views of performance management. We discuss their expectations and how we can adapt our approaches to meet these

Changing the Norms - here we consider the use of the timetable as a developmental tool and the role of appraisals as part of performance management