iH
Business Management in Language Education
The Business Management course is suitable for managers in language education who are interested in learning about the key components of marketing and finance. The material we cover on the Business Management course will enable you to become familiar with essential financial documents, and also to consider your organisation’s approach to marketing and promotion. With lots of practical ideas, this course will help both you and your school grow professionally.
Quick Facts
Awarding Body
International House (IH) World Organisation
Local Partner
ICD — IH's official Pakistan affiliate (IH Lahore, IH Karachi, IH Islamabad), since November 2025
Study Mode
100% online, self-paced / asynchronous
Assessment
Varies by course
Certification
IH certificate (Cambridge-endorsed for CAM and OCYLT specifically)
Duration
6 weeks
Who is it for?
Buy Now
This course is for you if:
You are a new manager, or a manager with some experience, who wishes to learn about marketing and finance;
You want a course that gives you a range of practical ideas as well as a theoretical grounding in the topic;
You want to discuss issues and solutions with other managers and with a course tutor, networking within a global community.
The course requires a minimum English language level of C1. The course can be taken by managers working in a language school context in any department e.g. DOS, Marketing Manager, Head of Reception or School Director.
Content
This is a 6-module course, delivered asynchronously entirely online via our VLE (Virtual Learning Environment) site.
Marketing Orientation – your schools marketing decisions and strategy (including who is responsible) and look at how to describe the marketing orientation of organizations.
The Marketing Mix - 7 Principles/issues related to marketing services rather than products.Marketing Plan. How to tailor a marketing plan for your organization in your context.
What Exactly are We Managing - we focus on observations as a tool for teacher development. We explore competency frameworks and how to deal with ‘difficult’ feedback.
Types of INSETT Provision – we look at in-service training models and options as part of teacher development and review ways in which in-service training can be evaluated.
Staff Views of Performance Management - here we consider the responses to a small-scale survey of academic staff and their views of performance management. We discuss their expectations and how we can adapt our approaches to meet these
Changing the Norms - here we consider the use of the timetable as a developmental tool and the role of appraisals as part of performance management
2026 Course Dates
Course
PD Cr.
Duration
Start
Standard IH Fee
Discounted
Fee
Fee
Academic Management — Business Management
30
6 weeks
Jul
£385
£365
Registration Process
Submit Application
Submit your application through ICD's online form. Shortlisted candidates receive an offer letter.
Payment & Enrolment
Pay the course fee and share the payment receipt to confirm enrolment.
Access Portal
Once enrolled, you'll receive your login details by email to begin coursework on ICD's portal.
Each of the four annual intakes (Jan, April, July, October) runs for 3 months.
Fill up this form
FAQs
What is special about this course?
What participants really value in this course is the online community, the opportunity to share best practice and discuss experiences they have had with peers from all over the world. Plus the expert input from their knowledgeable tutor.
Is there a reading list for the module?
The course reading is provided during the module, with additional resources provided by the tutor as required.
Enquire Now
Take the next step in your teaching journey by registering your interest with ICD. Submit your enquiry online to receive guidance on modules, preparation options, registration, and payment process.
Lahore
Exam Prepration
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